DIGITAL MARKETING
Social Media
Course Outline:
- Social Media Introduction
- How Social Media Has Changed Business.
Building a Sustainable Social Media Strategy
- Social Media Challenges
- Strategy Building Guide
- Establishing and Benefitting from a Social Media Home Base
- Creating a Campaign Message
- Planning and Benefiting from a Diversified Posting Strategy
Converged Social Media
- The Role of Converged Media in Social
- Understanding Paid, Owned, and Earned Media
- Putting Converged Media to Work for You
Content Marketing in a Social Media World
- The Role of Content Marketing in Social
- Building a Content Plan
- Matching Content to Consumer Intent
- Generating Content Ideas
- Unlocking Content’s Full Potential
Visual Social Media
- Understanding the Impact of Great Visuals
- Leveraging Images in Social Media
- Leveraging Video in Social content
Understanding and Sparking Social Sharing
- What makes social sharing so valuable
- Building Content that is inherently shareable
- The Psychology of Social Sharing
- Brainstorming Your Social Content Ideas
Storytelling An Essential Part of Your Social Narrative
- Why Storytelling is Essential in Social Marketing
- Finding Your Focus and Your Story
- Finding Your Focus and Your Story
- Understanding consumer stories and their role
- Matching Customer Story to Motive
Influencer Marketing and Online Reputation Management
- The Role of Social Media Listening
- Reputation Management & Response
- Finding Influencers and Evangelists
- Engaging with Influencers and Evangelists
Social Media Selling
- Understanding the Role of Social in the Sales Cycle
- How Sales and Marketing Function as a Team in Social Selling(Part1)
Social Media Measurement
- The Basics of Social Media Measurement
- Social Media Specific Metrics
Video and YouTube Marketing
- Establishing a video marketing strategy
- Leveraging mobile video
- Promoting and measuring mobile video
YouTube Advertising
- YouTube for business
- Make a client video
- Promote your client video
- Data, metrics and analytics
Facebook Marketing
- Understanding Facebook
- Facebook Presence And The News Feed Algorithm
- Visual And Video Content On Facebook
- Putting Facebook To Work
- Facebook Messenger
- Facebook Advertising
- Walkthrough How To Setup A Facebook Page
- Walkthrough Understanding Facebook Posting Style
- Walkthrough Calculating Reach Of An Existing Facebook Page
- Walkthrough Understanding Facebook Settings
Twitter Marketing
- Understanding Twitter
- Using Twitter As A Marketer
- Customer Service And Engagement Via Twitter
- Marketing On Twitter
- Understanding Twitter Advertising
- Twitter Ad Options
- Walkthrough Retweeting And Retweeting With A Comment
- Walkthrough Using Advanced Twitter Search
- Walkthrough Joining Or Creating Hashtag Conversations
- Walkthrough Building A Twitter List
- Walkthrough Creating And Curating A Twitter Moment
Pinterest Marketing
- Understanding Pinterest
- Pinterest Presence And The Algorithm
- Marketing With Pinterest
- Putting Pinterest To Work
- Pinterest For Pitching And Outreach
- Walkthrough Creating A Pinterest Board
- Walkthrough Moving Pins From One Board To Another
- Walkthrough Creating And Uploading A Great Pin Image
- Walkthrough Searching For Pins From A Specific URL
LinkedIn Marketing
- Understanding LinkedIn
- Your LinkedIn Presence
- LinkedIn Groups And Prospecting
Instagram Marketing
- Understanding Instagram
- Setting Up Instagram
- Marketing Through Instagram
- Leveraging Instagram
Snapchat Marketing
- Understanding Snapchat
- Getting Started With Snapchat
- Marketing With Snapchat
- Snapchat Advertising And Partnerships
